RED (Xiaohongshu) journaling content always popular.
Casually search "digital journal," comes out hundreds of thousands notes. Various beautiful layouts, exquisite formatting, carefully selected material images.
You also want to share your journal, but don't know how to start?
Today let's talk practical, how to post digital journal related notes on RED.
Why Share Journals on RED?
First ask yourself this question.
If just want to record life, for yourself to see, not posting also fine. But if you want to:
- Record while getting feedback, make yourself more motivated to persist
- Communicate with fellow enthusiasts, learn others' layout and techniques
- Build personal account, future possibly monetize
Then RED is a good platform.
Its user base mainly young women, highly overlaps with journal target audience. A good journal note, exposure is quite considerable.
Tips for Shooting Digital Journals
Digital journal advantage is display effect better than paper journals.
Phone screenshot or screenshot plus simple layout, already looks good.
Lighting is important.
Regardless what device shoot with, lighting always key. Find a place with abundant natural light, like by window. Avoid direct sunlight, causes overexposure. Even scattered light well presents screen's true colors.
Angle must be straight.
Top-down shot good, can see complete page structure. Crooked angles feel casual, lose display meaning.
Background must be clean.
Journal is protagonist, background shouldn't steal show. White desktop, wood desktop, light colored fabric—all fine. Too many too mixed colors, attention gets scattered.
Methods for Writing RED Copy
Title must have keywords.
RED algorithm relies on keywords in title for recommendations. If your journal uses CanJournals, title can include "CanJournals," "digital journal" such words. System will push to interested people.
For example "May weekly plan made with CanJournals," "Digital journal first try｜Cute evening diary"—this type title both describes content and carries keywords.
Body must have information increment.
Simply showing pictures not enough, readers want to know more. Content can include:
- What template is this, what's its name
- What tools used to make this journal
- What plan arrangements this week
- Share little tips or insights
Notes with information more easily get saved and forwarded. Just post pictures no speaking, called "showing," having content called "sharing."
Tags must hit correctly.
RED supported topic tags important. "#digitaljournal," "#journalshare," "#CanJournals"—find topics related to your note, tag them. Tags chosen correctly, recommendation probability higher.
What Journal Content Popular on RED?
Based on my observation, RED well-performing journal content has these types:
Template sharing type.
Post your journal template screenshots, for others to reference use. This type content strong practicality, save count usually high.
Weekly plan/monthly plan display type.
Post your carefully formatted plan pages, visually good looking, can provide people layout inspiration.
Beginner guide type.
Share your journaling process, beginners love watching, easy to resonate.
Good product recommendation type.
Recommend journal apps, templates, tools. This type content high practical value, interaction also good.
Several Suggestions
Don't be perfectionist.
RED journals look all exquisite, but that's after selection. Ordinary people no need to pursue that effect. Start shooting, start posting, much more important than perfect.
Maintain update frequency.
Once a week or once every two weeks is fine. Too frequent will tire, too sparse will lose followers. Find rhythm you can persist, this is most key.
Interact more with comment section.
When people comment must reply, this is basic courtesy. More interaction, higher note heat. Also can leave comments under notes of bloggers you like, exchange with each other.
Is Digital Journal Suitable for Sharing on RED?
Very suitable.
Digital journal display effect naturally better than paper journals. Screenshot is one clean image, unlike paper journals need still life, color grading.
Pages made with CanJournals themselves look good, posting to RED completely fine. Plus it has built-in decorative elements, makes your page beyond good looking also have personality and recognizability.
If you want to try sharing your journal, from today start take one photo, match with few sentences, post out.
No one watching also fine, this is your record. Someone watching, that's unexpected bonus.
Start sharing, more important than anything.